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RealPage® 2024 Renter Study Highlights Rising Expectations for Modern Leasing Experience
Slice of Real Estate Team
August 16, 2024
Key Highlights:
97% of renters prefer properties offering tech-integrated moving solutions and loyalty programs.
93% of renters desire flexible rent payment options, moving beyond traditional monthly payments.
Loyalty programs for on-time rent payments are in high demand, with 98% showing interest.
RealPage®’s LOFT™ platform addresses modern renter needs with seamless integration and enhanced services.
Source (Business Wire)
Notable Quote:
“It’s a renter’s market, and they demand more from moving assistance, loyalty programs, and payment options to enhance their living experience. This national survey confirms the modern experience renters want today, and we are thrilled to bring it to them with LOFT™, RealPage’s fully integrated resident experience platform."
Our Take:
The 2024 National Multifamily Renter Study conducted by RealPage® highlights a critical shift in the multifamily housing market driven by the modern renter's demand for convenience, technology integration, and financial flexibility. Property managers must recognize these evolving preferences and adapt by offering services that streamline moving processes, reward loyalty, and provide flexible payment options. RealPage's emphasis on creating a seamless, integrated experience through platforms like LOFT™ positions them at the forefront of these industry trends, ensuring property managers can meet and exceed the expectations of today's tech-savvy renters.