The UK housing search experience has long been plagued by fragmented information, clunky tools, and costly listing structures for agents. Jitty’s approach — smarter data-driven search, collaborative decision-making features, and a commitment to removing pay-to-play rankings — could set a new industry standard for transparency and user-friendliness. With backing from global real estate and AI heavyweights, Jitty is well-positioned to expand nationwide and eventually disrupt home buying in other markets.