Preiss Company Expands Use of Tour24’s Self-Guided Touring Platform

Key Highlights:

  • Preiss Company expanded use of Tour24's multi-award-winning self-guided touring platform.

  • 559 unique prospects created in Q1 2024, leading to 135 leases closed.

  • 43% closing ratio with 74% of tours completed successfully.

  • 59% of tours completed outside of regular 9-5 office hours.

  • Generated nearly $121,500 in revenue from closed leases using Tour24.

Source (Business Wire)

Notable Quotes:

"Tour24 made our prospects feel like one of our agents was leading them through the community. It’s been a performance driver for our teams."

Adam Byrley, COO at Preiss Company

"Preiss has been a terrific partner... This is a win for everyone because students can tour and lease the units they want quickly and efficiently."

Georgianna W. Oliver, CEO at Tour24

Our Take:

The expansion of Tour24’s platform by The Preiss Company underscores the growing need for flexible and efficient leasing solutions, particularly in off-campus student housing. The data-driven success of Tour24’s self-guided tours demonstrates how automation can improve leasing velocity and operational efficiency while enhancing the customer experience. The notable shift of tour times outside of traditional office hours highlights changing consumer preferences for convenience, while the platform’s ability to increase conversions showcases the potential of technology in driving revenue growth. Tour24 continues to stand out as a vital tool for real estate operators seeking to streamline their leasing processes.