Zillow and Redfin Partner to Expand Multifamily Rental Listings
Slice of Real Estate Team
Feb 26, 2025
Key Highlights:
- Zillow becomes the exclusive provider of multifamily rental listings on Redfin, Rent.com, and ApartmentGuide.com.
- Expands the Zillow Rentals Network, increasing exposure for multifamily properties.
- Renters gain access to a larger pool of apartment listings across multiple platforms.
- Zillow’s multifamily rental inventory grew to 50,000 properties by December 2024.
- Listings will begin syndicating this spring, enhancing reach for multifamily advertisers.
Source: PR Newswire
Quotes
“ "This Zillow partnership will give Redfin visitors access to one of the largest and fastest-growing databases of rental listings." ”
Glenn Kelman, CEO at Redfin
Why This Matters:
This collaboration between Zillow and Redfin marks a significant expansion in the rental market, benefiting both renters and property owners. Renters will have a broader selection of listings across multiple sites, making it easier to find a home. Meanwhile, multifamily property owners advertising with Zillow will see increased exposure and lead generation through a seamless, single-platform solution. With Redfin’s extensive reach, this move strengthens Zillow’s position as a dominant player in the rental marketplace, driving more traffic and business growth for both companies.
