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Zillow and Redfin Partner to Expand Multifamily Rental Listings
Slice of Real Estate Team
February 26, 2025
Key Highlights:
Zillow becomes the exclusive provider of multifamily rental listings on Redfin, Rent.com, and ApartmentGuide.com.
Expands the Zillow Rentals Network, increasing exposure for multifamily properties.
Renters gain access to a larger pool of apartment listings across multiple platforms.
Zillow’s multifamily rental inventory grew to 50,000 properties by December 2024.
Listings will begin syndicating this spring, enhancing reach for multifamily advertisers.
Source: PR Newswire
Notable Quotes:
"This Zillow partnership will give Redfin visitors access to one of the largest and fastest-growing databases of rental listings."
"Renters want choices, and this partnership will deliver just that — more apartments available across more platforms."
Why This Matters:
This collaboration between Zillow and Redfin marks a significant expansion in the rental market, benefiting both renters and property owners. Renters will have a broader selection of listings across multiple sites, making it easier to find a home. Meanwhile, multifamily property owners advertising with Zillow will see increased exposure and lead generation through a seamless, single-platform solution. With Redfin’s extensive reach, this move strengthens Zillow’s position as a dominant player in the rental marketplace, driving more traffic and business growth for both companies.