RealPage Introduces LOFT™: A Unified Resident Experience Platform

Author

Slice of Real Estate Team
August 15, 2024

Key Highlights:

  • LOFT™: A fully integrated resident experience platform covering leasing, moving, payments, and rewards.

  • Over 200,000 units in the beta program, with positive early feedback.

  • AI-driven solutions enhance operational efficiency, reduce fraud, and increase resident retention.

  • Loyalty program sees 40% beta adoption, boosting engagement and brand loyalty.

Source (Business Wire)

Notable Quotes:

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“Listening to our customers and the residents they serve led us to create one modern app to meet today’s digital lifestyle.”

Dana Jones, CEO and President at RealPage
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“LOFT Loyalty and LOFT Moving have started driving positive resident engagement immediately, and we are already seeing over 40% of beta residents take advantage of the loyalty features.”

Steve Boyack, COO at JVM Realty

Our Take:

The introduction of RealPage’s LOFT™ represents a significant evolution in the multifamily housing sector, directly addressing the need for streamlined, tech-enabled solutions that enhance the resident experience while simultaneously boosting operational efficiency for property management companies. With its comprehensive approach to leasing, moving, payments, and loyalty, LOFT™ is well-positioned to become a central tool for property managers looking to differentiate their services and drive resident satisfaction and retention in a competitive market. The early adoption rates and positive feedback from the beta program suggest that LOFT™ could set a new standard for resident engagement in the industry.