Peachtree Group Partners with Group 10, Adds 14 Hotels to Portfolio

Author

Slice of Real Estate Team
November 07, 2024

Key Highlights:

  • Peachtree Group partners with Group 10, adding 14 new hotels to its portfolio.

  • Peachtree’s managed operations now exceed 100 hotels, strengthening its industry position.

  • New properties include Marriott, Hilton, and IHG brands, focusing on metro Detroit.

Notable Quote:

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"A substantial portion of Peachtree Group’s portfolio is third-party managed, underscoring our commitment to driving strong financial results for our partners while providing exceptional guest experiences. Our extensive experience in hotel operations allows us to partner with Group 10 to take third-party management to a whole new level."

Vickie Callahan, President at  Peachtree Hospitality Management Division

Our Take:

Peachtree Group's new partnership with Group 10 marks a significant stride in the company’s strategy to dominate third-party hotel management. By surpassing the 100-property milestone, Peachtree reinforces its reputation as a key player in hospitality management, especially in upper-midscale and upscale segments. The addition of these Marriott, Hilton, and IHG-branded hotels in the Detroit area speaks to Peachtree’s calculated approach to scaling operations in prominent markets. Their commitment to enhancing partner profitability through efficiencies in talent acquisition, marketing, and compliance will likely attract more partnerships, cementing Peachtree’s position in the hospitality sector.