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- MLS and Century 21 Announce Multiyear Partnership
MLS and Century 21 Announce Multiyear Partnership
Slice of Real Estate Team
February 21, 2025
Key Highlights:
Century 21 Real Estate becomes the Official Real Estate Services Partner of MLS, MLS All-Star Game, and MLS Cup presented by Audi.
Integration into MLS Season Pass broadcasts, in-stadium promotions, and major league events starting in 2025.
"Joy of Home" campaign launch through MLS activations to enhance franchise growth and brand visibility.
Premium hospitality opportunities and fan engagement initiatives at MLS matches.
Expansion into MLS NEXT Pro, supporting the next generation of soccer players.
Source: PR Newswire
Notable Quotes:
"This collaboration allows us to connect directly with the diverse and passionate MLS fanbase to enhance our brand’s visibility and loyalty and further solidify the CENTURY 21 brand’s position as the most respected and recognized name in real estate."
"MLS is driven by the unmatched enthusiasm that fuels every game and every fan experience, and together with the CENTURY 21 brand, we’ll engage with fans in ways that directly support its network of agents across the country."
Why This Matters:
This strategic partnership signifies the continued growth and commercial expansion of Major League Soccer as it enters its 30th season. With Century 21’s national footprint and focus on community engagement, this collaboration will foster new connections between soccer fans and real estate professionals. The deal also aligns with MLS' rising popularity, as North America prepares to host the FIFA Club World Cup in 2025 and the FIFA World Cup in 2026. This marks another milestone in MLS’ rapid ascent in global soccer and further enhances Century 21’s brand visibility and influence.