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Audience Town Launches Breakthrough Paid Search Analytics for Homebuilders
Slice of Real Estate Team
July 26, 2024
Key Highlights:
Unrivaled homebuyer insights: Access detailed consumer attributes from specific keyword engagements.
Enhanced marketing optimization: Analyze search campaigns, keywords, and CRM data.
Budget efficiency: Optimize marketing spend for better community-specific results.
Comprehensive attribution: Track sales to marketing spend at community, zip code, and keyword levels.
Source (Business Wire)
Notable Quotes:
“Audience Town's platform allows us to see which paid search keywords deliver visitors that are a fit for our communities because of all the consumer insights they share. We’re now able to understand and allocate more dollars behind high-opportunity keywords that are truly driving better marketing results.”
“This is the first-ever analytics platform designed to help home builders know which half of their advertising is wasted and actually do something about it. Home Builders are asking for savings and efficiencies in a slower market.”
Our Take:
The introduction of Audience Town’s Paid Search Analytics marks a significant advancement for the real estate marketing industry. Homebuilders now have access to precise homebuyer insights and can optimize their marketing strategies based on detailed keyword performance data. This functionality not only enhances budget efficiency but also provides clarity on the path to purchase, allowing for more informed decision-making and improved ROI in a challenging market. Audience Town’s continued innovation solidifies its position as a leader in real estate consumer intelligence and marketing analytics.