In Episode #20 of Slice of Real Estate, Lior Abramovich, Co-Founder & CEO at Blanket.

Key Highlights

• Blanket’s Mission: A platform dedicated to reducing client churn and enhancing growth for residential property managers.

• The Eureka Moment: Insights from a dinner conversation that revealed a 30% industry churn rate.

• Innovative Features: Proactive, data-driven tools that enhance client retention and streamline operations.

• Vision for the Industry: Transitioning property managers to asset managers to deliver greater value.

• Fair Pricing Model: Usage-based pricing ensures alignment with client success.

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Transforming Property Management: Blanket's Mission and Vision
In an industry where client churn hovers around 30%, Blanket is revolutionizing how residential property managers approach retention and growth. Co-founded by Lior Abramovich, Blanket offers a comprehensive platform for property managers to proactively address challenges and optimize their portfolios. With tools that harness the power of AI and data analytics, Blanket empowers managers to predict client needs, act decisively, and grow sustainably.

The Origin Story
The idea for Blanket sparked during a candid dinner conversation with a property manager. When Lior learned that some managers lose up to 40% of their clients annually, it was a lightbulb moment. “What struck me,” he explains, “was how the industry had accepted this reality without a robust solution.” This insight led to the creation of Blanket—a platform designed to tackle churn and transform the property management landscape.

How Blanket Helps Property Managers Succeed
Blanket equips property managers with tools to retain clients and expand their portfolios. Features include:

• Predictive Data Analysis: Identifying at-risk properties and clients before they churn.

• Automated Solutions: From risk alerts to tailored client communications, Blanket saves time and ensures precision.

• Growth Tools: Helping managers turn existing networks into new revenue opportunities.

“Our goal is to empower property managers with actionable insights,” Lior shares, “so they can offer more value to their clients.”

Pricing That Aligns With Success
Blanket’s usage-based pricing model reflects its commitment to fairness. Managers are charged per property, ensuring costs scale with business needs. “If a client loses properties, they pay less. If they grow, we grow together,” Lior emphasizes.

Looking Ahead: Redefining Property Management
Lior envisions a future where property managers evolve into asset managers, offering strategic guidance akin to institutional investors. With Blanket’s technology, even small-scale managers can deliver sophisticated insights and build stronger relationships with clients.

“Our mission goes beyond the software,” Lior says. “We’re here to help millions achieve financial stability by empowering the property managers who support them.”

Conclusion

Blanket is not just a tool; it’s a game-changer for property management. By addressing industry pain points, fostering innovation, and aligning with client success, Blanket is shaping the future of residential property management. Whether you manage a few doors or a thousand, Blanket’s solutions are designed to help you thrive.

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